Video productions can have multiple types of massages and be delivered in multiple ways. Before entering the studio, establishing your aspired goals of the production, is essential to save time and money.

Some possible uses of a video are:

-Promoting
-Informing
-Training
-Awareness
-Archive
-Announcement of event
-Reporting
-Public service announcements
-Or other thoughts you might have.

Ways to deliver the content of a video are:
-Show a DVD in a group setting
-Distribute DVD copies
-MacTV (and other community access television stations) 
-Closed circuit TV systems
-Your website
-Youtube
-Facebook
-Or where ever else you might think of.

Once you know the purpose of the video, you can plan what footage needs to be captured. Often the same footage can be edited into several versions, accomplishing several goals in a cost effective way